Make your opinion count

Market research helps your voice reach the decision-makers.
We depend on you to better inform them.
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Every count counts

Discover what audience measurement
research is and how important data is to make it work.
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What we collect

Research Choices is here to help you understand how your data
is used for audience measurement research and how we ensure
your data is kept safe.
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Why we collect

Research Choices partner organisations take responses you give to surveys
so that companies, charities, and governments can better
understand people's opinions about their services.
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Research Choices

The Research Choices Initiative was launched because market, social, and opinion research organisations..
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Our Partners

Research Choices is a project initiated by international market, social, and opinion research organisations...
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Press

Are you a member of the press? Do you seek more information about the initiative ...
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Sign Up

The Research Choices Initiative is open to any and all market, social, and opinion research organisation...
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Eureka

A new platform to share and showcase the good work and tangible outcomes of market research to the wider world...
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Research Choices is here to help you understand how your data is used for audience measurement research and how we ensure your data is kept safe.
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Researching and improving the web experience

Audience measurement is about counting users and providing reliable data to website owners so they can improve your browsing experience.

Research choice videos

Watch Research Choice informational videos - available soon. For more information click here.

Research choices and data protection

Research Choices is part of market, social, and opinion research's self-regulation ensuring consumers are informed of our data collection & use.

Ethical codes of conduct

National Associations and ICC/ESOMAR work to self-regulate the profession across the globe guaranteeing your rights as a respondent.

Participating organisations

The organisations participating in Research Choices all have high standards and privacy policies that respect the law and leading industry codes.

Become a partner

If you would like your company to sign up to the Research Choices initiative, or for more information click here.

Taking control of your online data

New technologies have made it easier to passively collect the data we need to measure the growth and trends of Internet usage.

Info desk

Our InfoDesk provides you easy access to each participating company’s experts who will be pleased to give you further information.
Research Choices is an important step forward for research companies and will help consumers better understand how data is used to make decisions by a wide range of organizations.

Jules Polonetsky (Future of Privacy Forum)

Through Research Choices, we aim to demonstrate our dedication to making sure that the data we collect about you is kept safely and used responsibly solely for research purposes.Home bottom menu